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金秋10月，華翔作為(wei)參(can)展商參(can)加的美國哥倫布2017國際(ji)熱處理展已經圓滿結束，此次展會在(zai)(zai)大家(jia)的全力支(zhi)持與(yu)配合下效果顯(xian)著(zhu)，共收(shou)獲意(yi)(yi)向(xiang)(xiang)客戶2個，意(yi)(yi)向(xiang)(xiang)員工1名(ming)，意(yi)(yi)向(xiang)(xiang)供(gong)應(ying)商6家(jia)，及潛在(zai)(zai)客戶名(ming)片40余張(zhang)，并且現(xian)場反響良(liang)好，讓更多同行了解、認可了華翔，打響了華翔進軍國際(ji)市場的第一槍。

2017年(nian)上半年(nian)隨(sui)著全球經濟繼續穩定(ding)增長，熱處理(li)行業(ye)受益于溫(wen)和的(de)(de)外(wai)需、穩定(ding)的(de)(de)政治環(huan)境和工業(ye)企業(ye)盈利(li)回暖，呈現七年(nian)來(lai)首次“同步復蘇”局面，中國(guo)制(zhi)造(zao)(zao)業(ye)內部結構也從勞動密集型(xing)、資源密集型(xing)的(de)(de)傳統(tong)制(zhi)造(zao)(zao)業(ye)開始向知識密集型(xing)的(de)(de)新(xin)興(xing)制(zhi)造(zao)(zao)業(ye)轉型(xing)。華翔電爐作為(wei)高新(xin)技術企業(ye)已(yi)做好萬全準備，愿(yuan)與大家一(yi)起沿著中國(guo)制(zhi)造(zao)(zao)業(ye)品牌化(hua)(hua)、國(guo)際化(hua)(hua)的(de)(de)道路砥礪前(qian)行，創造(zao)(zao)新(xin)的(de)(de)突破。

此次展會從(cong)前期籌備(bei)到參展經(jing)歷了許多(duo)坎坷，也(ye)總(zong)結很多(duo)經(jing)驗教訓。展前準(zhun)(zhun)備(bei)一定要(yao)充分(fen)，由于是(shi)獨立參展，從(cong)展位預定，展板樣式，宣傳資料，桌椅(yi)板凳(deng)，糖果禮(li)品，行程規劃等都要(yao)自己(ji)準(zhun)(zhun)備(bei)，其(qi)間內容繁多(duo)，建議早做準(zhun)(zhun)備(bei)，并且(qie)列出(chu)詳細物品資料準(zhun)(zhun)備(bei)進度表，定期更新(xin)，以免遺忘或出(chu)錯，并且(qie)要(yao)對公司產品，零部件及相關配置有(you)充分(fen)認(ren)識(shi)，避免現場出(chu)現溝通(tong)不暢(chang)的(de)情況。

展(zhan)會現場無論從形象設計，參(can)(can)展(zhan)人員著裝等細微之處都盡顯專業，我(wo)們(men)(men)也不(bu)例(li)外，為公司在客戶中(zhong)建立了良好(hao)的形象。我(wo)們(men)(men)是首次參(can)(can)加國(guo)外展(zhan)會，很多(duo)客戶都不(bu)認識我(wo)們(men)(men)，我(wo)們(men)(men)抱著主動出擊的態度，發揮(hui)好(hao)銷售人員膽大心細、主動交流深(shen)厚功底，最好(hao)能順便(bian)帶點小禮品給客戶，能讓(rang)互相(xiang)的溝通更加順暢。

分析客戶(hu)并記(ji)錄展會現(xian)場人多(duo)且雜，盡量留下每個潛在客戶(hu)的(de)聯系方式，并提前(qian)做(zuo)好(hao)表格，備注好(hao)每個客戶(hu)的(de)姓名、職(zhi)位(wei)、國家、聯系方式與購(gou)買(mai)意向，提升后期(qi)工作效率。

此次展會(hui)取得了圓滿的(de)成功，使我(wo)們的(de)視野更(geng)加開闊，信(xin)息(xi)更(geng)加先進。通過此次展會(hui)我(wo)們搜集信(xin)息(xi)關注(zhu)其他幾家世界頂尖同行(xing)正在推(tui)廣的(de)產品，了解行(xing)業發展新(xin)動(dong)向(xiang)。此次展會(hui)也搜集了很多(duo)泵類，石墨(mo)板類，風(feng)扇(shan)類供應商的(de)信(xin)息(xi)，便于以后(hou)降(jiang)本增(zeng)效及產品升級所需。會(hui)后(hou)我(wo)們會(hui)積極整理相關信(xin)息(xi)，進一步推(tui)進相關業務進展。

供稿人：外貿部呂鵬

29th Heat Treating Society Conference & Exposition
October 24-26, 2017
Columbus, Ohio, USA

The 29th Heat Treating Society Conference & Exposition in Columbus has brought to a successful close. The exhibition influence was remarkable with 2 intention clients, 1 potential employee, 6 intention providers, and 40 business cards. More and more customers and colleagues know and accept the Huaxiang, which fired the first shot of Huaxiang to enter the international market.

In the first half of 2017, with the steady growth of the global economy, the heat treatment industry benefited from mild external demand, stable political environment and industrial enterprises' profitability, showing the first time of "synchronous recovery" in the past seven years. The internal structure of China's manufacturing industry has also transformed from a labor-intensive and resource intensive traditional manufacturing industry to a knowledge-based new manufacturing industry. Huaxiang as high-tech enterprises have been well prepared to create new breakthrough.

From the early preparation to the exhibition, we experienced a lot of frustrations, and also summed up a lot of experience and lessons. First in first, Full preparations must be made before the exhibition. As we sign up directly with ASM, we must prepare for bookings, display boards, publicity materials, tables and chairs, candy gifts, travel plans, etc. It is suggested that we should prepare early, and list detailed product information, prepare progress schedule and update regularly, so as not to forget or make mistakes, we should also fully understand the company's products, components and related configurations, so as to avoid the situation of poor communication on the spot.

Analysis of customers and records, the exhibition site is complicated, try to leave every potential customer's contact way, and make a form ahead of time, remark each customer's name, position, country, contact way and purchase intention, it will help us to improve the later work efficiency.

The exhibition has achieved a successful success, making our vision more open and more advanced in information. Through this transfer, we collect information about the products that other world's top counterparts are promoting, and understand the new trends in industry development. The exhibition also collected a lot of pump, graphite plate, fan suppliers information, easy to reduce the efficiency and product upgrade. After the meeting, we will actively organize the relevant information and further advance the related business progress.